Incentivized reviews
Reviews and ratingsIncentivized reviews are reviews that are influenced by rewards, discounts, gifts, or compensation. Platform rules and consumer protection laws often restrict or prohibit incentives, especially if they are not disclosed. Incentivized reviews can damage trust because they reduce perceived authenticity. If your business runs any review-related program, document the policy, ensure disclosure where required, and prioritize genuine feedback.
Even a small number of incentivized reviews can reduce credibility across the entire profile.
Offering a discount code in exchange for a 5-star review is a high-risk practice that can lead to enforcement.
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