Online reputation management (ORM)
FundamentalsOnline reputation management (ORM) is the system of monitoring what people see and say about your brand online, then responding and improving the sources that shape trust. It typically includes review responses, search result management for brand queries, social listening, and publishing accurate content that reduces confusion. The goal is to protect trust and conversions without making claims you cannot prove.
Most buyers validate you via search results and reviews before they contact you. ORM reduces lost deals caused by outdated, misleading, or negative impressions.
You set alerts for new reviews, reply within 24 hours using a consistent template, and publish an updated policy page that ranks for common brand questions.
See what AI says about your brand
RankSignal.ai scans ChatGPT, Claude, Gemini, Perplexity, and Grok to show how AI models perceive your brand. Try a free scan.
Scan your brand freeLatest from the blog
What is AI brand signal and why it matters in 2026
Your AI brand signal is the narrative that large language models construct about your brand when someone asks a question. In 2026, nearly one in five consumers uses AI tools to discover businesses. Here is what AI brand signal means, why it matters, and how to take control of yours.
How to protect your brand reputation in AI search (2026 guide)
Your brand reputation is no longer controlled by Google search results alone. AI-powered platforms now synthesize reviews, news, and web content into ready-made answers about your business. Here is a complete framework for managing your reputation across AI search.
How to respond to negative reviews: templates that work in 2026
Respond to every negative review quickly, calmly, and specifically. This guide provides 8 response templates organized by scenario, from legitimate complaints to fake reviews and extortion attempts.
Google reviews disappearing in 2026: why it happens and what to do
Google reviews are disappearing at rates never seen before. Since 2025, review deletions have surged over 600%. Here is what is driving the removals and what you can do about it.