Reputation risk
Risk and complianceReputation risk is the likelihood that public information about your brand will reduce trust and conversions. It can come from negative reviews, misleading search results, policy violations, product issues, or viral social posts. Managing reputation risk means monitoring early signals, defining escalation paths, and responding with factual, non-defensive communication that protects privacy and avoids unverified claims.
Reputation risk often becomes visible before it becomes financially measurable, which makes early response valuable.
A sudden rating drop triggers an internal investigation, a public acknowledgment, and a service recovery plan with clear timelines.
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