Share of voice (SOV)

Measurement and monitoring

Share of voice (SOV) measures how much visibility your brand has compared with competitors within a defined set of sources or keywords. It can be calculated from media mentions, social mentions, or search visibility. For reputation, SOV helps you see whether negative narratives are crowding out positive ones and whether your brand is becoming more or less prominent in the conversations that matter to buyers.

Why it matters

SOV puts your reputation signals in competitive context, not just your own trend line.

Example

You track SOV for “reputation monitoring tools” across review sites and trade publications to see which brands are gaining momentum.

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