Structured data

AEO and AI search

Structured data is machine-readable markup that describes what a page contains, such as an organization, an article, FAQs, or a defined term. It helps search engines interpret content more accurately and can improve eligibility for rich results. For AEO, structured data supports clearer entity understanding, which reduces ambiguity in summaries and increases the chance your definitions are quoted correctly.

Why it matters

Clarity improves both visibility and accuracy, especially for brand facts and definitions.

Example

You use JSON-LD for Organization and FAQPage on key pages and DefinedTerm on glossary entries.

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