User-generated content (UGC)
Social and creator ecosystemUser-generated content (UGC) is content created by customers or users rather than the brand, including reviews, posts, photos, and testimonials. UGC is often trusted because it reflects real experiences. For reputation, UGC can strengthen proof points and reduce skepticism, as long as permissions are managed and disclosures are used when content is sponsored or incentivized.
UGC is a scalable trust signal when it is authentic and easy to verify.
You curate customer stories, request permission to repost, and link to the original post or review source.
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