How to create an AI-friendly about page
Write an about page that AI models can parse correctly for your brand identity, founders, products, and key differentiators.
- 1
Lead with a factual brand summary
Start your about page with a 2-3 sentence summary containing your brand name, what you do, when you were founded, where you are based, and who your target audience is. This is the paragraph AI models are most likely to extract.
- 2
List key facts in structured format
Include a clearly labelled section with founding date, headquarters location, number of employees or customers, key products, and leadership names. Use a definition list or table format that is easy for both humans and AI to parse.
- 3
Describe your products and services explicitly
Dedicate a section to each product or service with a clear name, one-paragraph description, target audience, and key features. Avoid marketing jargon - use plain language that AI models will repeat accurately.
- 4
Add founder and leadership bios
Include short bios for key team members with their full names, titles, and relevant credentials. AI models frequently answer "Who founded [brand]?" questions, so make this information unambiguous.
- 5
Implement Organization schema
Add JSON-LD Organization schema with name, url, logo, description, foundingDate, founders, address, sameAs (linking all official profiles), and numberOfEmployees. Validate with Schema.org Validator.
- 6
Cross-reference with external profiles
Ensure the facts on your about page match your LinkedIn, Crunchbase, Google Business Profile, and Wikipedia or Wikidata entries exactly. Consistency across sources is what builds AI model confidence.
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