#2 in Australia finance·Benchmark data
Commonwealth Bank 81ANZ 78NAB 77
70/100
Signal score across 5 models

Macquarie Group

macquarie.com
Last scanned Mar 20, 2026, 06:33 PM

Macquarie Group is perceived as a highly significant and influential global financial services firm, particularly strong in infrastructure and asset management.

Industry: Legal services

law firmlegalprofessional services

The 5 rank signals?What is it: Your Signal Score is built from five dimensions based on how AI models perceive and represent you.
Why it matters: These signals determine how AI recommends you to potential customers.
What you can do: Click each signal to see details and what drives the score.

1. Visibility
83/100

How often AI mentions you

2. Sentiment
76/100

How positively AI frames you

3. Consistency
78/100

How aligned models are

4. Authority
87/100

How strong your sources are

5. Risk
25/100

Reputation flags detected

Click a signal for details

When someone asks ChatGPT, Perplexity, or Claude for a recommendation in your space what do they say? Do they mention you? Do they get the facts right? Do they trust you enough to recommend you?

This report gives you the answers. Five leading AI models were asked about Macquarie Group, and their responses were analysed across five rank signals that make up your Signal Score (70/100).

Use the sections on the left to explore what drives your score and what you can do about it.

Competitor comparison?What is it: How your brand compares to competitors mentioned by AI models.
Why it matters: Relative positioning shows where you lead or trail in AI perception.
What you can do: Scan a competitor to track their signals over time.

CO

Commonwealth Bank

direct competitor

Competing law firm in similar practice areas.

AN

ANZ

direct competitor

Competing law firm in similar practice areas.

Signal score over time

Track how you compare to competitors week by week.

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Macquarie Group Commonwealth Bank ANZ

Top claims driving AI answers?What is it: The most common statements AI models make about your brand, deduplicated and tagged.
Why it matters: These claims shape how customers perceive you through AI-generated answers.
What you can do: Dispute inaccurate claims or reinforce positive ones through your content.

ClaimiA statement or assertion AI models make about your brand when answering queries.SentimentiThe emotional tone of the claim: positive, neutral, or negative.CoverageiHow many of the 5 AI models mention this specific claim.PriorityiHow important this claim is for your brand perception. Based on coverage and sentiment.
Macquarie Group is a leading financial services provider with a significant global footprint.positive5/5high
The company is recognized for its innovative approach and expertise in finance.positive5/5high
Macquarie has a strong reputation in the industry, contributing to a positive perception.positive5/5medium

What each model says?What is it: How each AI model individually scores and describes your brand.
Why it matters: Different models use different data and reach different audiences.
What you can do: Focus on models where your score is lowest or your audience is largest.

ChatGPT
85/100

Macquarie Group is perceived as a highly significant and influential global financial services firm, particularly strong in infrastructure and asset management. My knowledge base reflects its substantial presence in Australian and international markets, with a generally positive reputation for innovation and expertise.

Sources?What is it: Where AI models pull information about your brand when generating answers.
Why it matters: Source quality directly impacts your Authority and Consistency scores.
What you can do: Improve owned content and fill coverage gaps to strengthen your signals.

Source mix

Breakdown of where AI models get their data about you.

Own domains
3%
Third party
5%
UGC and forums
2%

Recommended actions?What is it: Prioritized steps to improve your rank signals, based on evidence from this scan.
Why it matters: Each action targets a specific signal where improvement has the most impact.
What you can do: Start with high-impact actions and track progress in your next scan.

ActioniA specific step you can take to improve one of your rank signals.GapsiWhether this action addresses a content gap (missing topics) or a source gap (missing publications).Target signaliWhich of the 5 rank signals this action is designed to improve.ImpactiThe expected effect on your score if you complete this action.
Publish comprehensive practice area pages on macquarie.comContent1. visibilityhigh

Publish comprehensive practice area pages on macquarie.com

Suggested by:ChatGPTPerplexityClaudeGeminiGrokTargets: visibility
Generate templatePRO
Increase presence on legal directories like Chambers and Legal 500Content4. authorityhigh

Australia finance ranking

#1Commonwealth Bank81#2Macquarie Group80#3ANZ78#4NAB77#5Westpac74

How does your brand compare to Macquarie Group?

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