Baseline
Measurement and monitoringA baseline is the starting point measurement you use to compare future changes. In reputation work, baselines might include average rating, review volume, negative mention velocity, and current Brand SERP composition. Establishing a baseline helps teams avoid overreacting to normal variability and supports more credible reporting because improvements are measured against a clear reference period.
Without a baseline, it is hard to prove progress or prioritize what matters.
You record your current rating, monthly review velocity, response time, and top 10 Brand SERP results before changing processes.
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