Dashboard

Measurement and monitoring

A dashboard is a visual interface that shows key reputation KPIs, trends, and alerts in one place. A useful reputation dashboard separates leading indicators, such as negative mention velocity, from lagging indicators, such as conversion changes. It should also allow drill-down by channel and topic so teams can move from metrics to root cause and action quickly.

Why it matters

Dashboards reduce blind spots and improve coordination across marketing, support, and leadership.

Example

Your dashboard shows review recency, average rating, response time, brand SERP composition, and weekly sentiment by topic.

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