Media monitoring
PR and news narrativeMedia monitoring is the process of tracking brand mentions in news outlets, trade publications, and major online sources. It helps teams detect emerging narratives, correct inaccuracies, and respond quickly to high-risk situations. Media monitoring supports AEO and SEO indirectly because credible coverage can become a reference source that search engines and AI systems use when summarizing your brand.
A single inaccurate story can become the top reference if it is not corrected quickly.
You set alerts for brand and executive names and review coverage daily for factual errors and sentiment shifts.
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