Sentiment analysis

Measurement and monitoring

Sentiment analysis is a set of methods used to classify text as positive, neutral, or negative and to track how sentiment changes over time. Automated sentiment is useful for scale but can misread sarcasm, mixed feedback, or technical contexts. For reputation, sentiment analysis works best when combined with topic clustering and manual review for high-risk items so actions are based on accurate interpretation.

Why it matters

It helps you quantify reputation changes and prioritize response efforts.

Example

You auto-tag sentiment, then manually review the top 5% most negative items each week for root causes and fixes.

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