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How to add schema markup to your website

Schema and SEO6 steps1 hour

Step-by-step instructions for adding JSON-LD structured data to your website so AI models and search engines can better understand your brand.

Tools needed
Google Rich Results TestSchema.org ValidatorText editor or CMS
  1. 1

    Choose your schema types

    Start with Organization schema on your homepage. Add Product or SoftwareApplication on product pages, FAQPage on FAQ pages, Article or BlogPosting on blog posts, and LocalBusiness if you have a physical location.

  2. 2

    Write your JSON-LD block

    Create a JSON-LD script tag with @context set to https://schema.org. Include @type, name, url, description, and logo. Add sameAs with URLs to all your official social profiles.

  3. 3

    Add it to your HTML

    Place the JSON-LD script tag in the head or body of your page. In React/Next.js, use a script tag with type="application/ld+json" and dangerouslySetInnerHTML. In WordPress, use a plugin like Yoast or RankMath.

  4. 4

    Validate your markup

    Test every page with Google Rich Results Test (search.google.com/test/rich-results) and Schema.org Validator (validator.schema.org). Fix all errors and warnings before deploying.

  5. 5

    Add page-specific schema

    Expand coverage: add FAQPage schema with Question and acceptedAnswer entities to FAQ pages. Add BreadcrumbList to all pages. Add AggregateRating if you have reviews.

  6. 6

    Validate after every deployment

    Add schema validation to your deployment checklist or CI pipeline. Re-test whenever you change page templates or content structure.

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