How to compare your AI visibility against competitors
Use RankSignal to benchmark your brand against competitors and identify where they outperform you across AI models.
- 1
Identify your top 3-5 competitors
List the brands that compete with you for the same audience. Include both direct competitors and any brands that AI models might recommend instead of yours when users ask about your category.
- 2
Scan each competitor with RankSignal
Run a scan for each competitor and save them to your dashboard. Record their Signal Scores and per-model breakdowns alongside your own.
- 3
Compare Signal Scores and rank signals
Look at where competitors score higher than you across the five rank signals - Visibility, Sentiment, Consistency, Authority, and Risk. These gaps tell you exactly where to focus.
- 4
Analyse per-model differences
Some brands perform well on ChatGPT but poorly on Perplexity, or vice versa. Identify which models favour your competitors and investigate why - it is often linked to specific content sources each model prefers.
- 5
Identify actionable gaps
For each area where a competitor outperforms you, determine the likely cause. Do they have more reviews? Better schema markup? More authoritative backlinks? Stronger Wikipedia presence? Prioritise the highest-impact gaps.
- 6
Track progress over time
Re-scan competitors monthly alongside your own brand. Use RankSignal Pro for automatic weekly monitoring. Track whether the gap is closing as you implement improvements.
See what AI says about your brand
RankSignal.ai scans ChatGPT, Claude, Gemini, Perplexity, and Grok to show how AI models perceive your brand. Try a free scan.
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