Review velocity
Reviews and ratingsReview velocity is the rate at which new reviews are posted over time, such as per week or per month. A healthy velocity is steady and proportional to customer volume. Sudden spikes can indicate a campaign, a product issue, or suspicious activity. Tracking review velocity helps you spot early reputation shifts and evaluate whether review generation efforts are producing sustainable, authentic results.
Velocity affects how current your public proof feels and can influence platform trust signals.
Your average is 8 reviews per month, but it drops to 1 for three months. That signals a request-flow problem or reduced customer volume.
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