Review recency
Reviews and ratingsReview recency is how recent the latest reviews are on a platform. Recency matters because buyers and algorithms tend to trust fresh feedback more than older feedback, especially in fast-changing categories. Improving recency usually means building a consistent review request process tied to real customer moments, not short-term bursts. Recency also supports a more accurate picture of current operations.
Old reviews can look like you are no longer active or that quality is uncertain.
Your last review is from 18 months ago, so prospects assume reviews do not reflect current service levels.
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